Defining a Vision Research

Turns out there is a difference between a vision and a mission

Reading

• Four Steps to Creating a Strategy-Based Team Roadmap
• https://fourweekmba.com/business-strategy/

Examples

• Sonos: to fill every home with music.
• Source
• Amazon: We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
• https://www.aboutamazon.co.uk/uk-investment/our-mission
• Google: Our mission is to organize the world's information and make it universally accessible and useful.
• Google - About Google, Our Culture & Company News