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Research How To Do Research?

Goal

STATE YOUR RESEARCH GOAL HERE

Avatar

  • Name, age and face. This makes it much easier for you to imagine them as a real, individual person.
  • Background and mini life history. You need to understand the general context of their life and previous experience.
  • Day-in-the-life. If you can get a rough idea of what the average day in their life looks like you will be able to relate more easily to them.
  • Values. What do they believe is most important? What do they despise?
  • Outside forces. What outside forces or people does the Avatar feel influences their life?

Current State

  • What is painful or frustrating in the current life of my avatar?
  • What annoys them?
  • What do they fear?
  • What do they lie awake at night worrying about?
  • How do other people perceive them?
  • What lack of status do they feel?
  • What words do THEY use to describe their pains and frustrations?

Dream State

  • If they could wave a magic wand at their life and fix everything, what would their life look like?
  • What enjoyable new experiences would they have?
  • How would others perceive them in a positive light?
  • How would they feel about themselves if they made that change?
  • What words do THEY use to describe their dream outcome?

Roadblocks

  • What is keeping them from living their dream state today?
  • What mistakes are they making that are keeping them from getting what they want in life?
  • What part of the obstacle does the avatar not understand or know about?
  • What is the one key roadblock that once fixed will allow them to move forward toward their dream outcome?

Solution

  • What does the avatar need to do to overcome the key roadblock?
  • “If they {insert solution}, then they will be able to {insert dream outcome}”

Product

  • How does the product help the avatar implement the Solution?
  • How does the product help the reader increase their chances of success?
  • How does the product help the reader get the result faster?
  • How does the product help the reader get the result with less effort or sacrifice?
  • What makes the product fun?
  • What does your target market like about related products?
  • What does your target market hate about related products?